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75 Sheraton - Seventy-Fifth Anniversary

75 Years Of Making Memories

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For 75 years, Sheraton Hotels & Resorts has been the place to experience the unforgettable.

Whether it's sharing your wedding day with us or closing that game-changing business deal, we've always been there for each other.
The world has changed, but one thing is as true today as it was in 1937 – travel is about bringing people together. With more than 400 hotels in over 75 countries, Sheraton is the world's gathering place.

the founders

When Ernest Henderson and Robert Moore acquired their third hotel in Springfield, Massachusetts in 1937, the global icon known as Sheraton was born – giving life to their goal of creating a network of hotels where guests would be indulged with a consistently high standard of service.

first listed on the new york stock exchange

In the 1940s, the Sheraton-Kimball Hotel was the place to be.

Attracting guests like future President John F. Kennedy, the hotel became a name that was associated with the truly illustrious.

The brand continued expanding throughout the decade, and by 1947, Sheraton Corporation of America made history by becoming the very first hotel chain to be listed on the New York Stock Exchange. This, of course, would be only the first of many game-changing milestones throughout the brand's unique history.

the industry's first "reservatron" system

The 1950s was a decade of change – and Sheraton was at the forefront of that movement.

In 1958, the brand made the entire industry rethink how reservations were handled, when it introduced the Reservatron, becoming the first hotel chain to automate its reservations system.

By the turn of the decade, Sheraton boasted 53 hotels across North America and was proving just how popular it was, by growing rapidly and taking on new challenges in the Pacific.

serving more than 12 million guests

In just three decades and through historic social change, Sheraton built up a chain numbering 100 hotels.

The landmark 100th hotel – Sheraton Boston – opened its doors in 1965. This was followed by hotels in the Middle East and Latin America, and by the late 1960s, the Sheraton network included 165 hotels serving more than 12 million guests and with a staff of nearly 20,000 employees.

In 1968, the multinational conglomerate ITT purchased the chain, which then adopted the brand ITT Sheraton.

sheraton debuts in asia pacific

In 1973, Sheraton continued growing when it opened its first Asia Pacific hotel in Perth. This was followed by the Sheraton in Bombay, India.

In 1974, the Sheraton Hong Kong Hotel & Towers – the longest operating Sheraton in the region – opened its doors.

Sheraton also became the first hotel chain to adopt a toll-free-800 number for direct guest access (1-800-325-3535) – which is still in use today.

first international hotel chain to operate in china

In 1985, Sheraton made history with another important milestone when it became the very first international hotel chain to open its doors in the People's Republic of China.

ITT Sheraton assumed management of the Great Wall Hotel in Beijing, renaming it The Great Wall Sheraton Hotel Beijing.

introducing four points by sheraton

In the mid-1990s, Sheraton introduced a new mid-scale hotel brand – Four Points by Sheraton Hotels.

Replacing Sheraton Inns, Four Points by Sheraton offered simple, hassle-free comforts. In 1998, a new journey began when Starwood Hotels & Resorts Worldwide, Inc. acquired ITT Sheraton.

launch of starwood preferred guest

In 1999, Starwood Preferred Guest (SPG) replaced Sheraton Club International (and Westin Premier), reinventing the hospitality loyalty program with the breakthrough No Blackout Dates policy.

Through innovations and tailored benefits such as Your24, Suite Night Awards, lifetime membership and the one-on-one ambassador, the program has proven to be a big draw for the world's most frequent travellers, and made SPG the richest elite program in the industry.

a familiar name transformed

A new millennium brought about a new direction.

Sheraton repositioned itself around the idea of providing guests with a feeling of warmth and creating connections, and differentiated brand initiatives were introduced to bring this new positioning to life, like the Sweet Sleeper™ Bed in 2004.

Today, with a $6 billion global enhancement of new hotels and renovations to existing properties, Sheraton boasts its strongest portfolio in its 75-year history.

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Shine Spa

It doesn't matter if our guests are on the road for business or pleasure, Shine Spa for Sheraton® creates an environment for them to get the most out of their trip and be at their best. Our spa experience is designed to facilitate the fundamental need for recharging when travelling by pairing approachable luxury with a warm and comfortable atmosphere. Pause

Sheraton Club

Located at more than 300 Sheraton hotels around the world, Sheraton® Club lounges provide spectacular views and amenities like complimentary breakfast, afternoon hors d'oeuvres, beverage service, flat-screen television, Wi-Fi and a selection of daily newspapers – all to take our guests' stay to the next level. Pause

Sheraton Fitness

Sheraton© Fitness programmed by Core Performance™ was created together with world-renowned personal training experts Core Performance®. It was designed to keep guests at their peak at all times. It features first-class fitness centres, healthy dining options, guestroom workouts and online training to help our guests feel and perform better. Pause

Sheraton Sweet Sleeper Bed

Guests were introduced to a whole new level of comfort with the Sheraton Sweet Sleeper™ Bed, featuring luxurious sheets, a deluxe duvet, a selection of feather down and hypoallergenic pillows, and a custom mattress. These days, there are more than 145,000 Sweet Sleeper Beds, providing millions of travellers with an unforgettable nights' sleep. Pause

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the opening of Sheraton Macao Hotel, Cotai Central

Coinciding with the 75th Anniversary of Sheraton, the opening of Sheraton Macao Hotel, Cotai Central is a whole new milestone.

The hotel is the largest Sheraton and Starwood hotel in the world and boasts an impressive Sheraton Fitness studio, Sheraton Club lounge, and Shine Spa, as well as 15,000 square metres of meeting space.

Sheraton now has a stellar portfolio of more than 400 hotels in 75+ countries, including more than 60 resorts in stunning destinations around the world.